Cahaya Strategi
Business consulting strategy session in Penang
George Town, Penang

Clarity for Your
Business Path Forward

Cahaya Strategi works with owner-managed businesses and growing enterprises in Malaysia to bring structure, direction, and confidence to critical decisions.

Speak With a Consultant Our Services
Malaysia-based team Structured deliverables Fixed-scope engagements +60 4-228 6741 [email protected]
What We Offer

Three Focused Consulting Services

Each engagement is designed to address a distinct business challenge with a defined scope, clear timeline, and tangible output.

Diagnostic Business Review
Service 01

Diagnostic Business Review

A structured evaluation of core business functions — finance, operations, marketing, and human resources. Our consultants work across your departments, review key performance indicators, and benchmark findings against regional industry peers. Delivered within three weeks with a presentation to stakeholders.

  • Departmental interviews and KPI analysis
  • Regional industry benchmarking
  • Prioritised recommendations report
  • Stakeholder presentation included
RM 620 Enquire
Service 02

Brand Positioning Strategy

A deep-dive engagement focused on defining or refining how your business presents itself to its market. Includes customer perception research, competitor messaging analysis, and value proposition workshops with key team members. Deliverables include a brand positioning statement, messaging framework, and visual identity direction brief. Five weeks with collaborative review sessions.

  • Customer perception and competitor analysis
  • Value proposition workshops with your team
  • Brand positioning statement and messaging framework
  • Visual identity direction brief
RM 1,580 Enquire
Brand Positioning Strategy
Corporate Governance Framework
Service 03

Corporate Governance Framework

Designed for growing enterprises that need structured oversight mechanisms. Establishes board composition guidelines, decision-making protocols, risk management policies, and compliance checklists aligned with Malaysian business regulations. Includes a bespoke governance manual and training sessions for board members and senior leadership. A six-week engagement with implementation support.

  • Board composition and decision-making protocols
  • Risk management and compliance with Malaysian regulations
  • Bespoke governance manual
  • Board and leadership training sessions included
RM 2,950 Enquire
Ready when you are

A Conversation Costs Nothing

We'd be glad to hear about your business situation and discuss whether one of our engagements might be a good fit for where you are right now.

Send Us a Message +60 4-228 6741
Common Questions

Frequently Asked Questions

Who are Cahaya Strategi's services best suited for?
Our engagements are designed primarily for owner-managed businesses and growing enterprises in Malaysia — companies preparing for their next chapter, working through an organisational challenge, or seeking an outside perspective on questions of structure, brand, or governance.
How long does a typical engagement take?
Each service has a defined timeline. The Diagnostic Business Review completes within three weeks, the Brand Positioning Strategy spans five weeks, and the Corporate Governance Framework is a six-week engagement. All timelines are confirmed before work begins.
What happens after we make contact?
We'll arrange a brief introductory call to understand your situation and determine whether a consulting engagement is appropriate. If there's a good fit, we prepare a scope document for your review before any work begins. There's no pressure to proceed.
Are services available in Bahasa Malaysia?
Yes. Workshops and discussions can be conducted in Bahasa Malaysia where preferred. Standard written deliverables are prepared in English unless otherwise agreed at the outset.
How are fees structured and when is payment required?
Fees are fixed per engagement. A deposit is required to confirm the start date, with the balance due on delivery of final outputs. All fees are quoted in Malaysian Ringgit inclusive of applicable taxes.
How is our business information handled?
All information shared with Cahaya Strategi is treated with strict confidentiality. We are happy to sign a non-disclosure agreement before any substantive discussion if your organisation requires this.
Do you work with businesses outside of Penang?
Yes. While our office is based in George Town, Penang, we work with businesses across peninsular Malaysia. Engagements can incorporate remote sessions where travel is not practical, without any reduction in quality.
Find Us

Our Office in George Town

7 Persiaran Gurney, 10250 George Town, Penang, Malaysia

Contact

We'd Be Glad to Hear From You

Share your situation and a member of our team will follow up within one business day.

Contact Details

Address

7 Persiaran Gurney
10250 George Town, Penang

Working Hours

Monday – Friday
9:00 AM – 6:00 PM (MYT)

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