Cahaya Strategi
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Our Consulting Engagements

Structured work.
Thoughtful outcomes.

Each engagement at Cahaya Strategi is designed around a specific business need. We keep our scope focused, our process clear, and our deliverables practical — so your time and investment go toward outcomes that matter.

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How We Work

A consistent approach across every engagement

Regardless of which service best fits your situation, we follow the same disciplined process — so you always know where things stand.

01 / Understand

Discovery

We begin with structured conversations — with owners, department heads, or board members — to understand context, priorities, and constraints before any analysis begins.

02 / Assess

Analysis

Our consultants review documentation, interview stakeholders, and benchmark your position against comparable businesses. Findings are gathered systematically, not impressionistically.

03 / Develop

Recommendations

Deliverables are built collaboratively — drafts shared, feedback incorporated, priorities discussed — so the final output reflects your reality, not a generic template.

04 / Conclude

Presentation

Every engagement closes with a formal presentation to key stakeholders — walking through findings, recommendations, and next steps in a format suitable for decision-making.

Consulting Services

Three focused engagements

Diagnostic Business Review — structured evaluation session
Service 01 Diagnostic
Business Review
Finance & Ops HR & Marketing 3 Weeks

A structured evaluation of core business functions including finance, operations, marketing, and human resources. Consultants conduct interviews across departments, review key performance indicators, and benchmark findings against industry peers in the region.

The engagement produces a clear-eyed assessment of organisational health with prioritised recommendations. Suitable for owner-managed businesses preparing for their next growth chapter, and delivered within three weeks with a presentation to stakeholders.

Included in this engagement

  • — Department-level interviews (all core functions)
  • — KPI review and performance benchmarking
  • — Peer comparison against regional industry data
  • — Prioritised recommendation report
  • — Stakeholder presentation session

Engagement Fee

RM 620

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Brand Strategy Market Positioning 5 Weeks

A deep-dive engagement focused on defining or refining how a business presents itself to its target market. Includes customer perception research, competitor messaging analysis, and value proposition workshops with key team members.

Ideal for companies undergoing rebranding or entering competitive new market segments. The timeline spans five weeks, with collaborative review sessions designed to keep your team closely involved throughout.

Included in this engagement

  • — Customer perception research
  • — Competitor messaging analysis
  • — Value proposition workshops
  • — Brand positioning statement
  • — Messaging framework document
  • — Visual identity direction brief

Engagement Fee

RM 1,580

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Brand Positioning Strategy — workshop and research engagement
Service 02 Brand Positioning
Strategy
Corporate Governance Framework — board and policy engagement
Service 03 Corporate
Governance Framework
Board Structure Risk & Compliance 6 Weeks

Designed for growing enterprises that need structured oversight mechanisms. This engagement establishes board composition guidelines, decision-making protocols, risk management policies, and compliance checklists aligned with Malaysian business regulations.

Consultants draft a governance manual tailored to the company's size and sector, supported by training sessions for board members and senior leadership. A six-week engagement with implementation support throughout.

Included in this engagement

  • — Board composition guidelines
  • — Decision-making protocol documentation
  • — Risk management policy drafting
  • — Compliance checklist (Malaysian regulations)
  • — Governance manual (company-specific)
  • — Board & leadership training sessions

Engagement Fee

RM 2,950

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At a Glance

Service comparison

Feature Diagnostic
Review		 Brand
Positioning		 Governance
Framework
Engagement Fee RM 620 RM 1,580 RM 2,950
Timeline 3 weeks 5 weeks 6 weeks
Stakeholder Interviews ✓ ✓ ✓
Document & KPI Review ✓ — ✓
Market & Competitor Research — ✓ —
Workshop / Collaborative Sessions — ✓ ✓
Written Report / Manual ✓ ✓ ✓
Training Sessions — — ✓
Stakeholder Presentation ✓ ✓ ✓

Choosing the Right Engagement

Which service fits your situation?

Every business is different. These profiles are offered as a general guide — if you are unsure, we are happy to discuss your situation before any commitment.

RM 620 · 3 weeks

Diagnostic Business Review

Consider this engagement if your business is growing but you are not certain which areas need the most attention — or if you are preparing for a significant next step and want an independent perspective first.

Well-suited for

Owner-managed SMEs · Pre-expansion businesses · Companies seeking a structured health check

RM 1,580 · 5 weeks

Brand Positioning Strategy

This engagement tends to be useful when a business is entering a new market, facing stronger competition, or finding that its current messaging no longer clearly communicates its value to customers.

Well-suited for

Rebranding exercises · New market entry · Businesses in competitive segments

RM 2,950 · 6 weeks

Corporate Governance Framework

Particularly relevant for companies that have grown quickly and now need formalised oversight, for those preparing for board involvement, or for businesses that wish to align with Malaysian regulatory expectations.

Well-suited for

Growing enterprises · Pre-board companies · Compliance-conscious businesses

Common Questions

What people often ask

Can we combine more than one service? ▾
Yes, and many clients choose to do so. A common sequence is to begin with the Diagnostic Business Review and then proceed to either Brand Positioning or Governance, depending on what the diagnostic surfaces as a priority. We are happy to discuss sequencing when you get in touch.
Are the fees fixed or are there additional costs? ▾
The fees listed cover the full scope of the engagement as described. If your requirements differ from the standard scope — for example, a larger organisation requiring more departments or additional workshops — we will discuss and agree on any adjustments before work begins. There are no hidden charges.
How much of our team's time will be required? ▾
We try to be considerate of your team's schedule. Most of the analytical work happens on our side, with focused time blocks required from your team at key stages — typically for interviews, workshops, and review sessions. We plan these well in advance and work around your availability.
Do you work with businesses outside Penang? ▾
Yes. While our office is based in George Town, Penang, we work with clients across Malaysia. Some engagements are conducted primarily remotely with visits arranged for key sessions; others are done entirely on-site depending on the nature of the work. This is usually something we discuss at the outset.
What happens after the engagement concludes? ▾
Each engagement ends with a formal handover — documentation, presentation, and a clear summary of recommendations or next steps. Some clients choose to engage us again for implementation support or follow-up; others take the deliverables and continue independently. Both are entirely fine with us.

Ready to talk?

We are glad to answer
your questions first.

If you are unsure which service fits your situation, or simply want to understand how an engagement would work in practice, we are happy to have that conversation — with no expectation on your end.

Get in Touch +60 4-228 6741